What is in this article?:
Advertisements from 1944, the 16th year of HPAC Engineering magazine, then called Heating Piping and Air Conditioning.
A critical year of World War II, 1944 marked the beginning of the Battle of Normandy (June 1944 to August 1945), which resulted in the Allied liberation of Western Europe from Nazi Germany. Known more commonly as D-Day, it saw American, British, and Canadian forces storm the beaches of Normandy, France. This invasion was one of the largest amphibious military attacks in history, requiring fortuitous and extensive planning.
Also in 1944, Anne Frank and her family were captured by the Germans and sent to concentration camps. Her “The Diary of a Young Girl” later was published, becoming one of the world’s most widely known books.
On the U.S. home front, citizens were encouraged to grow vegetables in home gardens to help stem food shortages.
One of the earliest forms of sunscreen was developed for the military by Benjamin Green in an effort to protect soldiers fighting in the Pacific tropics.
In sports, the Cleveland Browns were founded by owner Arthur "Mickey" McBride and head coach and Ohio coaching legend Paul Brown. The Browns started play in 1946.
Advertising in 1944 stressed sacrifice and that the people of the United States were in the fight together. Still patriotic, ads began to sell a “postwar dream.” In the ads, companies would feature goods and services not yet available to the public in the hope of being well-positioned when the war finally ended. Cast in a poor light during the Great Depression, many companies sought to redeem their public image with postwar promises. An Allied victory was expected to bring forth a new era of prosperity.
This gallery features a selection of advertisements that appeared in HPAC Engineering magazine, then called Heating, Piping and Air Conditioning, in 1944.