Still in recession in 1938, the United States, looking to stabilize its economy, passed the Fair Labor Standards Act, creating a national minimum wage. The act also established a 40-hour maximum seven-day work week, created “time and a half” for overtime work, and stopped oppressive child labor. Also during the year, President Franklin Delano Roosevelt established the March of Dimes to fight polio, and Orson Wells' radio broadcast “War of the Worlds” created a nationwide panic and fear of an alien invasion.  

On the advertising front, photographs and crafted illustrations told stories in a more modern style. Pictured here are but a few of the many advertisements featured in HPAC Engineering, then called Heating, Piping and Air Conditioning, in 1938.


Republic Steel Corp.

Republic Steel Corp. ad from the January 1938 issue of Heating Piping and Air Conditioning.