Still in a state of depression, the United States saw its unemployment remain high throughout 1935. Overseas in Germany, the Nuremburg Laws were passed, stripping Jews of their civil rights, and in Italy, Mussolini attacked Ethiopia. But despite the turmoil around the word, new and innovative changes were taking place within America.

A completely synthetic fiber called Nylon was created, the Gallup Poll was introduced, and the first canned beer went on sale. In the world of music, “Swing” by Benny Goodman boogied across the nation. Alcoholics Anonymous (AA) was founded in New York City, the Parker Brothers released the game Monopoly, and Amelia Earhart officially became the first person to fly solo across the Pacific Ocean.

With tightened budgets, American advertising shifted its look, focusing more on the consumer than the product, reflecting aspirations of the time, but not directly mentioning the economic struggles. Depression audiences desired clear and simple advertising, and print ads morphed from long testimonials to short and straightforward headlines with bold imagery.

Take a look at a few of the many advertisements that graced the pages of HPAC Engineering, then called Heating, Piping and Air Conditioning

 

Kelvinator Air Conditioning

Kelvinator Air Conditioning ad from the January 1935 issue of Heating Piping and Air Conditioning.