Heavy recession and sinking rates of employment were prominent in the United States in 1937. Germany’s dirigible, the Hindenburg, exploded in Lakehurst, N.J., and Amelia Earhart disappeared over the Pacific Ocean. But amidst the war and turmoil, new and innovative developments were taking place in the United States.

Other noteworthy events in 1937: Disney released its first full-length animated feature film, "Snow White and the Seven Dwarfs"; literary gems such as "The Hobbit" by J. R. R. Tolkien and "Of Mice and Men" by John Steinbeck were published; Frank Lloyd Wright built Fallingwater; and the National Basketball League (NBL), known today as the NBA, was formed by General Electric, Firestone, and Goodyear.

Advertising was being used as a public-relations tool for businesses. Ads shifted away from propaganda and veered toward a more educationally driven, campaign-themed approach. Take a look at a few of the many advertisements appearing in HPAC Engineering, then called Heating, Piping and Air Conditioning, in 1937.


Buffalo Forge Co.

The Buffalo Forge Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.