Heavy recession and sinking rates of employment were prominent in the United States in 1937. Germany’s dirigible, the Hindenburg, exploded in Lakehurst, N.J., and Amelia Earhart disappeared over the Pacific Ocean. But amidst the war and turmoil, new and innovative developments were taking place in the United States.
Other noteworthy events in 1937: Disney released its first full-length animated feature film, "Snow White and the Seven Dwarfs"; literary gems such as "The Hobbit" by J. R. R. Tolkien and "Of Mice and Men" by John Steinbeck were published; Frank Lloyd Wright built Fallingwater; and the National Basketball League (NBL), known today as the NBA, was formed by General Electric, Firestone, and Goodyear.
Advertising was being used as a public-relations tool for businesses. Ads shifted away from propaganda and veered toward a more educationally driven, campaign-themed approach. Take a look at a few of the many advertisements appearing in HPAC Engineering, then called Heating, Piping and Air Conditioning, in 1937.
Buffalo Forge Co.
The Buffalo Forge Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.
Johnson Service Co.
The Johnson Service Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.
Crane Co.
The Crane Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.
The Auer Register Co.
The Auer Register Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.
The Trane Co.
The Trane Co. ad from the January 1937 issue of Heating Piping and Air Conditioning.
Republic Steel Corp.
The Republic Steel Corp. ad from the February 1937 issue of Heating Piping and Air Conditioning.
The Youngstown Sheet and Tube Co.
The Youngstown Sheet and Tube Co. ad from the February 1937 issue of Heating Piping and Air Conditioning.
Minneapolis-Honeywell.
The Minneapolis-Honeywell ad from the March 1937 issue of Heating Piping and Air Conditioning.
Kelvinator Air Conditioning.
Kelvinator Air Conditionng ad from the March 1937 issue of Heating Piping and Air Conditioning.
Century Electric Co.
The Century Electric Co. ad from the March 1937 issue of Heating Piping and Air Conditioning.
The Allen-Bradley Co.
The Allen-Bradley Co. ad from the March 1937 issue of Heating Piping and Air Conditioning.
Delco Products Corp.
The Delco Products Corp. ad from the March 1937 issue of Heating Piping and Air Conditioning.
The Dayton Rubber Mfg., Co.
The Dayton Rubber Mfg., Co. ad from the April 1937 issue of Heating Piping and Air Conditioning.
John Jones Plumbing and Heating Supply Co.
The John Jones Plumbing and Heating Supply Co. ad from the April 1937 issue of Heating Piping and Air Conditioning.
The Fairbanks Co.
The Fairbanks Co. ad from the May 1937 issue of Heating Piping and Air Conditioning.
Julien P. Friez & Sons, Inc.
Julien P. Friez & Sons, Inc. ad from the May 1937 issue of Heating Piping and Air Conditioning.
The Fafnir Bearing Co.
The Fafnir Bearing Co. ad from the May 1937 issue of Heating Piping and Air Conditioning.
John J. Nesbitt, Inc.
The John J. Nesbitt, Inc. ad from the May 1937 issue of Heating Piping and Air Conditioning.
Cop-R-Loy
Cop-R-Roy ad from the May 1937 issue of Heating Piping and Air Conditioning.
General Electric Co.
The General Electric Co. ad from the June 1937 issue of Heating Piping and Air Conditioning.
Brunner Manufacturing Co.
The Brunner Manufacturing Co. ad from the June 1937 issue of Heating Piping and Air Conditioning.
The Trane Co.
The Trane Co. ad from the July 1937 issue of Heating Piping and Air Conditioning.
American Blower Corp.
The American Blower Corp. ad from the July 1937 issue of Heating Piping and Air Conditioning.
Midwest Piping & Supply Co., Inc.
The Midwest Piping & Supply Co., Inc. ad from the August 1937 issue of Heating Piping and Air Conditioning.
The Ridge Tool Co.
The Ridge Tool Co. ad from the August 1937 issue of Heating Piping and Air Conditioning.
J. H. Williams & Co.
The J. H. Williams & Co. ad from the September 1937 issue of Heating Piping and Air Conditioning.
The Ric-Wil Co.
The Ric-Wil Co. ad from the September 1937 issue of Heating Piping and Air Conditioning.
The Dole Valve Co.
The Dole Valve Co. ad from the October 1937 issue of Heating Piping and Air Conditioning.
Owens-Illinois Glass Co.
The Owens-Illinois Glass Co. ad from the October 1937 issue of Heating Piping and Air Conditioning.
B. F. Sturtevant Co.
The B. F. Sturtevant Co. ad from the November 1937 issue of Heating Piping and Air Conditioning.
E. M. Dart Mfg., Co.
The E. M. Dart Mfg Co. ad from the November 1937 issue of Heating Piping and Air Conditioning.
Walworth Co.
The Walworth Co. ad from the December 1937 issue of Heating Piping and Air Conditioning.
The Nash Engineering Co.
The Nash Engineering Co. ad from the December 1937 issue of Heating Piping and Air Conditioning.
C. G. Hussy & Co.
The C. G. Hussy & Co. ad from the December 1937 issue of Heating Piping and Air Conditioning.
Mueller Brass Co.
The Mueller Brass Co. ad from the December 1937 issue of Heating Piping and Air Conditioning.
Clarage Fan Co.
The Clarage Fan Co. ad from the December 1937 issue of Heating Piping and Air Conditioning.
