With America’s economic depression at its worst, unemployment skyrocketed in 1933, leaving one in four U.S. workers without a job and creating great unrest within the nation. In Germany, Adolf Hitler had become chancellor, opening the first concentration camp at Dachau. As thousands traveled America looking for work, the U.S. government and its banking systems fought panic and strain. Farmers battled drought and the Dust Bowl in the Midwest, and 2 million people were homeless. America’s 32nd president, Franklin Delano Roosevelt, sought to provide relief, recovery, and reform to America in the form of the New Deal, assuring its people that, “The only thing we have to fear is fear itself." American advertising was devastated financially during this depression and shifted from a self-indulgent, beautiful style to heroic imagery of working-class salesmen. This gallery contains but a few of the many HVAC advertisements seen during this trying time.


Diamond Power Specialty Corp.

The Diamond Power Specialty Corp. Air Conditioning ad from the January 1933 issue of Heating Piping and Air Conditioning.