With the United States still suffering from the effects of the Depression, 1936 was a year of unemployment, struggle, and war. Americans looking for work continued to travel west to California. Killer tornadoes struck several states, causing much death and destruction. Overseas, Germany broke the Treaty of Versailles, creating an alliance with Italy and Japan. Amid the struggles, America saw triumph, as Jesse Owens medaled gold in four track-and-field events at the Summer Olympics in Berlin, defying Hitler’s racial claims.
American advertising followed the trend of bold headlines and busy pages, leaving little white space and excessive copy. Multiple images were used to best capture viewer attention and illustrate advertising arguments.
Here is a sampling of the advertisements that appeared in HPAC Engineering, then called Heating, Piping and Air Conditioning, in 1936.
Byers Genuine Wrought Iron Products
Byers Genuine Wrought Iron Products ad from the January 1936 issue of Heating Piping and Air Conditioning.
Hoffman Specialty Co.
Hoffman Specialty Co. ad from the January 1936 issue of Heating Piping and Air Conditioning.
The V.D. Anderson Co.
The V.D. Anderson Co. ad from the January 1936 issue of Heating Piping and Air Conditioning.
Buffalo Forge Co.
The Buffalo Forge Co. ad from the February 1936 issue of Heating Piping and Air Conditioning.
Minneapolis-Honeywell
Minneapolis-Honeywell ad from the February 1936 issue of Heating Piping and Air Conditioning.
J.H. Williams & Co.
The J.H. Williams & Co. ad from the March 1936 issue of Heating Piping and Air Conditioning.
Century Electric Co.
The Century Electric Co. ad from the March 1936 issue of Heating Piping and Air Conditioning.
The American Rolling Mill Co.
The American Rolling Mill Co. ad from the April 1936 issue of Heating Piping and Air Conditioning.
American Radiator Co.
The American Radiator Co. ad from the April 1936 issue of Heating Piping and Air Conditioning.
The American Air Filter Co.
The American Air Filter Co. ad from the May 1936 issue of Heating Piping and Air Conditioning.
The Ric-Wil Co.
The Ric-Wil Co. ad from the May 1936 issue of Heating Piping and Air Conditioning.
Century Electric Co.
The Century Electric Co. ad from the June 1936 issue of Heating Piping and Air Conditioning.
The Dayton Rubber Mfg., Co.
The Dayton Rubber Mfg., Co. ad from the June 1936 issue of Heating Piping and Air Conditioning.
The Grinnell Co.
The Grinnell Co. ad from the July 1936 issue of Heating Piping and Air Conditioning.
Pittsburgh Piping & Equipment Co.
Pittsburgh Piping & Equipment Co. ad from the July 1936 issue of Heating Piping and Air Conditioning.
Fitzgibbons Boiler Co., Inc.
The Fitzgibbons Boiler Co., Inc. ad from the August 1936 issue of Heating Piping and Air Conditioning.
The Marley Co.
The Marley Co. ad from the August 1936 issue of Heating Piping and Air Conditioning.
Bridgeport Brass Co.
The Bridgeport Brass Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
The Fairbanks Co.
The Fairbanks Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Kewanee Boiler Corp.
The Kewanee Boiler Corp. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Pittsburgh Piping & Equipment Co.
The Pittsburgh Piping & Equipment Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Trimont Mfg. Co., Inc.
The Trimont Mfg. Co., Inc. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Fedders Manufacturing Co.
The Fedders Manufacturing Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Bush Mfg., Co.
The Bush Mfg., Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
The Ric-Wil Co.
The Ric-Wil Co. ad from the September 1936 issue of Heating Piping and Air Conditioning.
Lincoln Electric Co.
The Lincoln Electric Co. ad from the October 1936 issue of Heating Piping and Air Conditioning.
Delco Products Corp.
The Delco Products Corp. ad from the October 1936 issue of Heating Piping and Air Conditioning.
The Dayton Rubber Mfg.
The Dayton Rubber Mfg. ad from the October 1936 issue of Heating Piping and Air Conditioning.
American Blower Corp.
The American Blower Corp. ad from the October 1936 issue of Heating Piping and Air Conditioning.
B. F. Sturtevant Co.
The B.F. Sturtevant Co. ad from the October 1936 issue of Heating Piping and Air Conditioning.
Reading-Pratt & Cady Co., Inc.
The Reading-Pratt & Cady Co., Inc. ad from the October 1936 issue of Heating Piping and Air Conditioning.
National Tube Co.
The National Tube Co. ad from the November 1936 issue of Heating Piping and Air Conditioning.
Pittsburgh Piping and Equipment Co.
The Pittsburgh Piping and Equipment Co. ad from the November 1936 issue of Heating Piping and Air Conditioning.
Lincoln Electric Co.
The Lincoln Electric Co. ad from the December 1936 issue of Heating Piping and Air Conditioning.
Revere Copper and Brass Inc.
Revere Copper and Brass Inc. ad from the December 1936 issue of Heating Piping and Air Conditioning.
American Hair & Felt Co.
The American Hair & Felt Co. ad from the December 1936 issue of Heating Piping and Air Conditioning.
