With America’s economic depression at its worst, unemployment skyrocketed in 1933, leaving one in four U.S. workers without a job and creating great unrest within the nation. In Germany, Adolf Hitler had become chancellor, opening the first concentration camp at Dachau. As thousands traveled America looking for work, the U.S. government and its banking systems fought panic and strain. Farmers battled drought and the Dust Bowl in the Midwest, and 2 million people were homeless. America’s 32nd president, Franklin Delano Roosevelt, sought to provide relief, recovery, and reform to America in the form of the New Deal, assuring its people that, “The only thing we have to fear is fear itself." American advertising was devastated financially during this depression and shifted from a self-indulgent, beautiful style to heroic imagery of working-class salesmen. This gallery contains but a few of the many HVAC advertisements seen during this trying time.
Diamond Power Specialty Corp.
The Diamond Power Specialty Corp. Air Conditioning ad from the January 1933 issue of Heating Piping and Air Conditioning.
Leland Electric Co.
The Leland Electric Co. ad from the January 1933 issue of Heating Piping and Air Conditioning.
Lincoln Electric Co.
The Lincoln Electric Co. ad from the February 1933 issue of Heating Piping and Air Conditioning.
Pittsburg Steel Co.
The Pittsburg Steel Co. ad from the February 1933 issue of Heating Piping and Air Conditioning.
Powers Regulator Co.
The Powers Regulator Co. ad from the February 1933 issue of Heating Piping and Air Conditioning.
American Air Filter Co., Inc.
The American Air Filter Co. Inc. ad from the February 1933 issue of Heating Piping and Air Conditioning.
Dayton Rubber Manufacturing Co.
The Dayton Rubber Manufacturing Co. ad from the February 1933 issue of Heating Piping and Air Conditioning.
Emerson Electric Manufacturing Co.
The Emerson Electric Manufacturing Co. ad from the March 1933 issue of Heating Piping and Air Conditioning.
Commodore Heaters Co.
The Commodore Heaters Co. ad from the March 1933 issue of Heating Piping and Air Conditioning.
Detroit Lubricator Co.
The Detroit Lubricator Co. ad from the April 1933 issue of Heating Piping and Air Conditioning.
York Air Conditioning
York Air Conditioning ad from the April 1933 issue of Heating Piping and Air Conditioning.
Nash Engineering Co.
The Nash Engineering Co. ad from the May 1933 issue of Heating Piping and Air Conditioning.
Baker Ice Machine Co.
The Baker Ice Machine Co. ad from the May 1933 issue of Heating Piping and Air Conditioning.
Torrington Manufacturing, Co.
The Torrington Manufacturing, Co. ad from the June 1933 issue of Heating Piping and Air Conditioning.
Linde Air Products Co.
Linde Air Products Co. ad from the June 1933 issue of Heating Piping and Air Conditioning.
Sturtevant
Sturtevant ad from the June 1933 issue of Heating Piping and Air Conditioning.
William Powell Co.
The William Powell Co. ad from the July 1933 issue of Heating Piping and Air Conditioning.
Allis-Chalmers Manufacturing Co.
The Allis-Chalmers Manufacturing Co. ad from the July 1933 issue of Heating Piping and Air Conditioning.
Homestead Valve Manufacturing Co.
The Homestead Valve Manufacturing Co. ad from the August 1933 issue of Heating Piping and Air Conditioning.
Minneapolis-Honeywell
Minneapolis-Honeywell ad from the August 1933 issue of Heating Piping and Air Conditioning.
Owens-Illinois Dustop Air Filters
Owens-Illinois Dustop Air Filters ad from the August 1933 issue of Heating Piping and Air Conditioning.
Walworth Co.
The Walworth Co. ad from the September 1933 issue of Heating Piping and Air Conditioning.
Republic Steel Corp.
The Republic Steel Corp. ad from the September 1933 issue of Heating Piping and Air Conditioning.
Clarage Fan Co.
The Clarage Fan Co. ad from the October 1933 issue of Heating Piping and Air Conditioning.
American Steam Pump Co.
The American Steam Pump Co. ad from the October 1933 issue of Heating Piping and Air Conditioning.
Youngstown Sheet and Tube Co.
The Youngstown Sheet and Tube Co. ad from the November 1933 issue of Heating Piping and Air Conditioning.
International Heating and Ventilating Expo
The International Heating and Ventilating Expo ad from the November 1933 issue of Heating Piping and Air Conditioning.
Byers Products
Byers Products ad from the December 1933 issue of Heating Piping and Air Conditioning.
Harrisburg Pipe & Pipe Bending Co.
The Harrisburg Pipe & Pipe Bending Co. ad from the December 1933 issue of Heating Piping and Air Conditioning.
Buffalo Forge Co.
The Buffalo Forge Co. ad from the December 1933 issue of Heating Piping and Air Conditioning.
