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  • Sep 30, 2016
    Commentary

    Ebert’s Law and Engineering Content

    In film reviews and his Movie Answer Man column, critic Roger Ebert would remind readers of Ebert’s Law, which states: “A movie is not about what it is about. It is about how it is about it.” At HPAC Engineering, we have been thinking a lot about how our content is about what it is about, which has inspired us to experiment with content forms not typically seen in technical publishing, the latest being "Choose Your Own (HVAC) Adventure," inspired by the popular series of interactive gamebooks for younger readers....More
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