Sponsored by Trane, the Opening Keynote Event for Mechanical Systems Week 2012 will feature “Crossing the Generational Divide: Leveraging the Power of Generations for Your Strategic Advantage,” presented by Jason Dorsey, The Gen Y Guy.

You may have seen Dorsey on 60 Minutes, 20/20, The Today Show, The View, or in Fortune magazine. A best-selling author and award-winning entrepreneur, he has a unique talent for teaching ready-to-use actions and creative strategies that quickly increase cross-generational performance. In his keynote, Dorsey will share his insights on generational differences in the workplace. Differences that can be a frustrating challenge (you leave a voicemail and they reply with a text!) or a strategic opportunity, depending entirely on how you respond.

Dorsey’s address will highlight each generation’s workplace mindset and share surprising statistics, laugh-out-loud stories and frontline-tested strategies that quickly drive results. He will also reveal ready-to-use actions that can be applied immediately.

A proud member of Gen Y, Dorsey won the Austin Under 40 Entrepreneur of the Year Award at age 25 – one of the youngest winners ever. He was a bestselling author at age 18 and his newest book, Y-Size Your Business, features more than 50 ways to increase Gen Y performance from day one. Dorsey also shares his insights on his entertaining What the Gen?! blog.

The Opening Keynote Event is included with all Mechanical Systems Week 2012 registrations. For complete details, visit www.mechanicalsystemsweek.com.