Spirax Sarco Inc., the Blythewood, S.C.-based provider of expertise and solutions for the control and efficient use of steam, air, and other industrial fluids, recently introduced a new logo and branding initiative.

The company’s new tagline is “First for Steam Solutions.”

“For years, Spirax Sarco has successfully led the market by focusing on ‘Knowledge, Service, Products,’” the company explained in a statement. “Today, the brand has evolved to meet customer expectations seeking ‘Expertise, Solutions, Sustainability.’ With that in mind, the company sought to freshen its logo and brand platform to more accurately reflect how it delivers steam-system solutions to the marketplace.”

To see the new logo and results of the new branding initiative, click here.