Connect, educate, extend, and adapt are the four goals of ASHRAE’s newly adopted strategic plan, introduced during the organization’s 2014 Annual Conference, held June 28 to July 2 in Seattle.

Each supported by a handful of objectives that further define specific accomplishments to pursue, the goals serve as broad statements of what ASHRAE most wants and expects to accomplish over the next several years.

“Planning provides our map from the present to the future,” 2013-14 ASHRAE President Bill Bahnfleth said. “In laying the groundwork for the new plan that can guide us over the next three to five years, we asked key questions of ourselves and others: Who are our members, and what are their needs? How do we structure our society to be truly global and financially sound?

“ASHRAE is a conservative organization and has a strong reputation and good financial health to show for it,” Bahnfleth continued. “However, there are times when we have to venture beyond certainties to meet new challenges and take advantage of critical opportunities. I believe we have been in such a period for nearly a decade. This plan allows us to be more proactive in shaping our future.”

Coincidentally, Bahnfleth’s father, Presidential Member Don Bahnfleth, oversaw creation of ASHRAE’s first strategic plan, adopted in 1985.

“We could not fully capitalize on the strength of our members’ volunteer commitment if we did not provide a stable platform on which progress toward a collective goal could be built on from year to year,” Don Bahnfleth said of the importance of planning in 1985.

ASHRAE used ASHRAExCHANGE, its member-based social-media platform, to engage members in discussion about the plan and how ASHRAE should evolve to meet industry and professional needs. ASHRAE also used its Association App to make attendees aware of the new plan.

The plan can be viewed at www.ashrae.org/strategicplan.